Sunday, March 6, 2011
Thursday, September 2, 2010
Article in FFWD
Hi Everyone,
If you haven't seen this article yet it's a must read for all who are concerned about the King Edward School site. Congratulations to Deeter on a wonderfully eloquent article that articulates the desires of the community with logistics of a design problem that will hopefully one day be solved.
http://www.ffwdweekly.com/article/news-views/viewpoint/saving-the-other-king-eddy-6164/
If you haven't seen this article yet it's a must read for all who are concerned about the King Edward School site. Congratulations to Deeter on a wonderfully eloquent article that articulates the desires of the community with logistics of a design problem that will hopefully one day be solved.
http://www.ffwdweekly.com/article/news-views/viewpoint/saving-the-other-king-eddy-6164/
Friday, April 2, 2010
Promotional Strategy - Second Draft
Promotional Strategy Pitch to Donors – Second Draft
The King Edward Residency & Art Agency (also known as KERAA) is a new and upcoming institution which supports and promotes Canadian artists. Our facilities and high level services are dedicated to professional and new emerging artists, who required studio space, residency and a career building experience.
While the costs to maintain and keep the institution running may be high, a majority of our income will come from program and residency fees. KERAA will also have ten scheduled exhibits and shows within the year to promote and raise money for charitable programs as well as a portion of the money going into our residency. Artworks are also available for leasing as well, to large corporate offices and organizations, to have our artists work featured in their buildings.
As it is the first year for KERAA, advertising will play a significant role in promoting and getting awareness out there for our institution. We separated our advertisements into two categories, advertising for the residency and advertisements for the featured artists. When advertising for the residency, we will use public, outdoor advertisements such as billboards, public benches and bus stop shelters. By placing our advertisements in urban areas, so our demographics will appeal to business corporations, artists, local communities and will be acknowledged by the heavy traffic flow in the cities. There will also be television, radio and online advertisements as well, to promote the residency to a much broader and further audience across the country.
For the advertisements that feature our artists, we will promote them more strictly in art inspired magazines such as Avenue Calgary, CanadianArt, Galleries West and Calgary Culture. These magazines and prints play a significant role because they are aimed towards an early audience based on the proximity and region of KERAA.
The King Edward Residency & Art Agency (also known as KERAA) is a new and upcoming institution which supports and promotes Canadian artists. Our facilities and high level services are dedicated to professional and new emerging artists, who required studio space, residency and a career building experience.
While the costs to maintain and keep the institution running may be high, a majority of our income will come from program and residency fees. KERAA will also have ten scheduled exhibits and shows within the year to promote and raise money for charitable programs as well as a portion of the money going into our residency. Artworks are also available for leasing as well, to large corporate offices and organizations, to have our artists work featured in their buildings.
As it is the first year for KERAA, advertising will play a significant role in promoting and getting awareness out there for our institution. We separated our advertisements into two categories, advertising for the residency and advertisements for the featured artists. When advertising for the residency, we will use public, outdoor advertisements such as billboards, public benches and bus stop shelters. By placing our advertisements in urban areas, so our demographics will appeal to business corporations, artists, local communities and will be acknowledged by the heavy traffic flow in the cities. There will also be television, radio and online advertisements as well, to promote the residency to a much broader and further audience across the country.
For the advertisements that feature our artists, we will promote them more strictly in art inspired magazines such as Avenue Calgary, CanadianArt, Galleries West and Calgary Culture. These magazines and prints play a significant role because they are aimed towards an early audience based on the proximity and region of KERAA.
Monday, March 29, 2010
Friday, March 26, 2010
West Canadian Printing Rates
BUSINESS CARDS
1X (44.42 + 5% GST) = $46.64
100X (53.42 + 5% GST) = $56.09 *
BROCHURES
1X (11.53 + 5% GST) = $12.11
30X (57.35 + 5% GST) = $60.22 *
AD PRINT
1X (10.70 + 5% GST) = $11.24
10X (17.45 + 5% GST) = $18.32 *
* For these, I wasn't sure if we were going to be printing more than just the demo, so I asked for these made up quantities.
1X (44.42 + 5% GST) = $46.64
100X (53.42 + 5% GST) = $56.09 *
BROCHURES
1X (11.53 + 5% GST) = $12.11
30X (57.35 + 5% GST) = $60.22 *
AD PRINT
1X (10.70 + 5% GST) = $11.24
10X (17.45 + 5% GST) = $18.32 *
* For these, I wasn't sure if we were going to be printing more than just the demo, so I asked for these made up quantities.
Professional artist definition....application process for these professional artists
definition of a professional artist is someone who has:
*completed his/her basic training (or the equivalent)*produced an independent body of work*received the recognition of his or her peers through public presentation of work in a professional context *maintained an independent professional practice for at least one year.
Submission Procedure:
ALL SUBMISSIONS MUST INCLUDE THE FOLLOWING:
1. A completed application form (available for download in PDF format here: pdf/ApplicationFormNEW.doc
2. Proposal (maximum of 1 pages): Clearly describe the proposed exhibition or project. Provide details about your spatial, and material requirements, including equipment needs. Explain what kind of venue is best suited to your proposed work (gallery, theatre, off-site, public space, etc).
3. Artist Statement (maximum of 1 page): Contextualizes the work submitted within your artistic practice.
4. Curriculum Vitae (maximum of 3 pages): Describe your artistic background (e.g. education, grants, scholarships or awards received, professional status, previous exhibitions or performances, commissions, professional memberships, articles, etc.)
5. Images/Support Material: 10 to 15 JPEG images and/or DVD for video. All images must be numbered and labeled to match the corresponding image list.
6. Image List
*completed his/her basic training (or the equivalent)*produced an independent body of work*received the recognition of his or her peers through public presentation of work in a professional context *maintained an independent professional practice for at least one year.
Submission Procedure:
ALL SUBMISSIONS MUST INCLUDE THE FOLLOWING:
1. A completed application form (available for download in PDF format here: pdf/ApplicationFormNEW.doc
2. Proposal (maximum of 1 pages): Clearly describe the proposed exhibition or project. Provide details about your spatial, and material requirements, including equipment needs. Explain what kind of venue is best suited to your proposed work (gallery, theatre, off-site, public space, etc).
3. Artist Statement (maximum of 1 page): Contextualizes the work submitted within your artistic practice.
4. Curriculum Vitae (maximum of 3 pages): Describe your artistic background (e.g. education, grants, scholarships or awards received, professional status, previous exhibitions or performances, commissions, professional memberships, articles, etc.)
5. Images/Support Material: 10 to 15 JPEG images and/or DVD for video. All images must be numbered and labeled to match the corresponding image list.
6. Image List
CARFAC,NATIONAL AND CARCC BASIC INFORMATION
Organizational Umbrella
About
CARFAC Ontario is one of six regional affiliates that fall under the umbrella of CARFAC, along with CARFAC British Columbia, CARFAC Saskatchewan, CARFAC Manitoba, Visual Arts Newfoundland and Labrador (VANL), and CARFAC Maritimes. CARFAC National is the national organization that develops much of CARFAC policy, advocates on a federal level for artists’ rights, and develops the CARFAC Minimum Fee Schedule.
CARFAC often partners with a number of other, separate organizations such as Canadian Artists' Representation Copyright Collective (CARCC). CARCC licenses and administers copyright for visual and media artists in Canada. RAAV (Le regroupement des artistes en arts visuals du Quebec) is an organization with a similar mandate to CARFAC but which works exclusively within Quebec, a province with a very different set of legislation pertaining to professional artists.
CARFAC NationalFounded in 1968, CARFAC National has worked for over three decades on the legal and economic issues facing artists. All CARFAC Ontario members are automatically members of CARFAC National, which entitles them to various additional membership benefits including the International Artist Card, discounts on Certificates of Canadian Origin, and free membership in CARCC, the Canadian Artists’ Representation Copyright Collective.
CARFAC NationalApril Britski, Executive Director2 Daly Avenue, Suite 250, Ottawa, ON, K1N 6E2Phone: (613) 233-6161 / Fax: (613) 233-6162 / Toll-free: 1 (866) 344-6161carfac@carfac.ca / www.carfac.ca
Canadian Artists' Representation Copyright Collective (CARCC)CARCC (Canadian Artists' Representation Copyright Collective Inc), established in 1990, is a copyright collective that licenses and administers copyright for visual and media artists in Canada. Affiliates or members of CARCC assign their copyrights to CARCC for licensing and administration. All uses of a CARCC member's copyright must be licensed by CARCC. Some of the copyrights administered by CARCC are: exhibition, reproduction, reprography, and telecommunication. In addition to representing living artists, CARCC represents artists' estates. In Canada, most copyrights endure for the artist's lifetime plus fifty years. Moral rights endure for the same length of time.
CARCC Executive Director, Janice Seline109A Fourth Avenue, Ottawa, ON K1S 2L3Phone: (613) 232-3818 / Fax: (613) 232-8384 / Toll free: (866) 502-2722carcc@carcc.ca / www.carcc.ca
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About
CARFAC Ontario is one of six regional affiliates that fall under the umbrella of CARFAC, along with CARFAC British Columbia, CARFAC Saskatchewan, CARFAC Manitoba, Visual Arts Newfoundland and Labrador (VANL), and CARFAC Maritimes. CARFAC National is the national organization that develops much of CARFAC policy, advocates on a federal level for artists’ rights, and develops the CARFAC Minimum Fee Schedule.
CARFAC often partners with a number of other, separate organizations such as Canadian Artists' Representation Copyright Collective (CARCC). CARCC licenses and administers copyright for visual and media artists in Canada. RAAV (Le regroupement des artistes en arts visuals du Quebec) is an organization with a similar mandate to CARFAC but which works exclusively within Quebec, a province with a very different set of legislation pertaining to professional artists.
CARFAC NationalFounded in 1968, CARFAC National has worked for over three decades on the legal and economic issues facing artists. All CARFAC Ontario members are automatically members of CARFAC National, which entitles them to various additional membership benefits including the International Artist Card, discounts on Certificates of Canadian Origin, and free membership in CARCC, the Canadian Artists’ Representation Copyright Collective.
CARFAC NationalApril Britski, Executive Director2 Daly Avenue, Suite 250, Ottawa, ON, K1N 6E2Phone: (613) 233-6161 / Fax: (613) 233-6162 / Toll-free: 1 (866) 344-6161carfac@carfac.ca / www.carfac.ca
Canadian Artists' Representation Copyright Collective (CARCC)CARCC (Canadian Artists' Representation Copyright Collective Inc), established in 1990, is a copyright collective that licenses and administers copyright for visual and media artists in Canada. Affiliates or members of CARCC assign their copyrights to CARCC for licensing and administration. All uses of a CARCC member's copyright must be licensed by CARCC. Some of the copyrights administered by CARCC are: exhibition, reproduction, reprography, and telecommunication. In addition to representing living artists, CARCC represents artists' estates. In Canada, most copyrights endure for the artist's lifetime plus fifty years. Moral rights endure for the same length of time.
CARCC Executive Director, Janice Seline109A Fourth Avenue, Ottawa, ON K1S 2L3Phone: (613) 232-3818 / Fax: (613) 232-8384 / Toll free: (866) 502-2722carcc@carcc.ca / www.carcc.ca
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